marketing

3 Amigo's
9" x 12" oil on hardwood (Sold)

Today I finished my ad for a east coast hose magazine. I am going back to my roots and running a quarter page ad to generate some sales. I feel the investment is a good one and I know if I run the ad for at least 3 months I can make a fair assessment of the cost vs return. If I can sell one painting per ad then I can show a profit. Now I know it may take three ads before I get a sale but one sale will lead to another.

Selling a painting means gaining a collector who will either come back or will refer a friend. Shows, galleries, and stores are all good but they are not enough in this economy. Besides that to make money in anything you do you have to have a number of outlets in which to gain from.

So once I have the ad published I will begin tracking the response through my website and other means to determine the response. Kind of like old times just on a smaller scale.

Time to go get back to work on the commission I am working on. I will post it here on the blog when I complete it.

~mike